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Design Thinking

Implement a proven method for creative problem-solving in your company

The revolutionary idea of Design Thinking was first created at IDEO and expanded through the Design School at Stanford. It utilizes key elements from the designer’s toolkit like empathy and experimentation to arrive at innovative business solutions. According to IDEO, all professions could benefit from thinking like a ‘designer’.

Through Design Thinking, your company can chart a solid path ahead based on what future customers really want instead of relying merely on historical data or instinctual gut-feel versus real evidence.

Why Design Thinking?

Brings together desirability, feasibility & viability.

Implement business products and solutions that are desirable to users and yet technologically feasible and economically viable as well!

Businesses should think like designers!

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy.

Get realistically creative.

Design Thinking allows people who aren’t designers to use creative tools and processes to address a vast range of business challenges.

Design Thinking Stages

Day 1: Empathy

Gather information to understand what people really need, through interviews, observation, or first-hand experience.

Day 2: Define

Narrow down the options and describe the specific problem you are trying to solve in a more targeted manner.

Day 3: Ideate

Conduct blue-sky brainstorming sessions within a constrained time limit, to push past obvious solutions for breakthrough ideas.

Day 4: Prototype

Using materials at hand, quickly throw together models of your top ideas and build a prototype.

Day 5: Test

Test your prototypes with actual end users and listen to their honest feedback, then repeat steps 4 and 5.

Our Clients

We’ve worked with Private and Government Corporations

Cyberview-1
DIGI-1
Khazanah-Nasional-1
KNEO-1
Maybank-1-1
MDEC-1
MMU-1
TM-1
Uber-1

Start Design Thinking Now

Keen to implement Design Thinking in your organization and turn your business around? We conduct Design Thinking facilitation for companies. Contact us to find out how we can work with your company to jumpstart exciting possibilities!

Book an appointment
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