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Digital Tourism Innovation Lab

Imagine a platform where your startup's innovation in tourism tech doesn't just thrive but propels the entire industry forward. That's precisely what the Digital Tourism Innovation Lab is all about!

We are thrilled to introduce you to a game-changing opportunity – the Digital Tourism Innovation Lab – a groundbreaking collaboration between MDEC and accelerator partner, 1337 Ventures.

Digital Tourism Innovation Lab is a collaboration project intended as a platform to support the innovation of tourism tech solutions by start-ups and tourism related companies, aiming to minimize gaps in local tourism operations, products, services, and destinations to meet the demand from industry players. 

Our goals

Programme Overview

Embark on a transformative journey with us through 3 immersive cohorts starting now until December 2024, shaping the future of tourism tech solutions.

Application for Cohort 3 is now open.

Who Should apply?


Cohort 1

Jan - Mar 2024

Cohort 2

May - Jul 2024

Cohort 3

Oct - Dec 2024

Problems worth solving in the Hospitality & Tourism sector

In the Travel & Hospitality Strategy & Investment Outlook Report H1 2024 by Velocity Ventures, we’ve identified seven key areas worth addressing. These areas illuminate critical gaps in the market that require attention and innovation. If you’ve got an idea/solution in any of these areas, we’re keen to have you in the upcoming Digital Tourism Innovation Lab.

Hyper personalisation

Understanding consumer preferences and personalising travel offers.

Loyalty solutions

Managing complex loyalty programs and driving engagement in a crowded landscape.

Lack of integration

Dealing with a wide range of technology options and navigating integrations with legacy systems.

Specialist OTAs and travel distribution platforms

Brands and airlines want to reduce their overdependence on OTAs and GDSs.

Generative AI

Incorporating Generative AI into business processes and driving better customer experience.

Socially-Responsible & Immersive Tourism

Evolving product to appeal to new age customer demands such as wellness, social responsible and immersive tourism


Introducing decarbonisation initiatives and meeting customers and regulatory sustainability expectations.

Why You Should Join

Business Opportunities

Forge meaningful connections and test your solutions with industry partners, potentially initiating Proof of Concept collaborations.

Acceleration of Growth

Fast-track your startup's development, reaching a real Proof of Concept before the program concludes, catapulting your progress.

Access to Markets

Successfully piloting your idea in Malaysia could unlock doors to new market access, propelling your startup to greater heights.

Fundraising Support

Connect with 1337 Ventures to expand your network within the investor community, unlocking the potential for VC funding.

Networking and Community

Expand your network, connecting with a community of like-minded entrepreneurs, fostering valuable connections in the tourism ecosystem.

Potential Investment

Up to RM 150k in potential investment from 1337 Ventures for the top ideas.

Meet Our Past Cohort Startups

Our past cohort startups represent the best in innovation and entrepreneurship, each selected for their unique potential and impactful tourism/hospitality solutions.

Testimony & Startup's comments

Ready to Start Innovating?

Join us in accelerating the tourism ecosystem. If you're a startup we welcome you to apply for this programme. We're also looking for Industry Mentors, Industry Speakers, Problem Statement Providers & Corporate Partners.

Download Info Kit

To learn more about Digital Tourism Innovation Lab, problem statements & programme structure.

Overview of the Tourism Industry in Malaysia

Gain comprehensive insights into Malaysia’s tourism industry landscape, setting the context for informed understanding.


Insights into Consumer Behaviour and Strategic Collaboration in the Tourism Industry

Gain comprehensive insights into consumer behaviour in the tourism industry & strategic collaboration in a large Tourism ecosystem.

Travel & Hospitality Strategy & Investment Outlook Report H12024

Explore the future of travel and hospitality investment opportunities with our comprehensive Travel & Hospitality Strategy & Investment​ Outlook Report H1 2024 by Velocity Ventures.

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