Location based services can potentially benefit more businesses through its innovative use to enhance current operations.
Location-based services holds far greater potential than just benefitting individual brands. It can even be used to enhance the shopping experience within a mall.
This is what Shaftsbury Square, comprising retail shops, offices and serviced apartments in Cyberjaya, has been upgraded to do. More than 85 ÂiBeacons have been installed within its premises, with one located at the entrance of each shoplot.
