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The power of presence: Leveraging on location based data

Location based services can potentially benefit more businesses through its innovative use to enhance current operations.

Location-based services holds far greater potential than just benefitting individual brands. It can even be used to enhance the shopping experience within a mall.

This is what Shaftsbury Square, comprising retail shops, offices and serviced apartments in Cyberjaya, has been upgraded to do. More than 85 ­iBeacons have been installed within its premises, with one located at the entrance of each shoplot.

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